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Julie Edwards

Chief Marketing Officer

Julie is responsible for driving marketing strategy and program innovation, as well as overseeing all communications and revenue generation.


Julie brings more than 25 years of in-depth marketing and branding expertise to Brightline. Her past experience consists of several senior leadership positions within companies focused on hospitality services and products targeted to broad consumer groups.


Prior to joining the company, Julie spent 11 years as a lead consultant in the building and branding of the leading digital mapping company that pioneered the industry for in-vehicle navigation systems and mobile device map applications. In her consulting career, she also worked with numerous blue chip companies and initiated cross marketing efforts at some of the world’s leading theme parks and resort brands. Julie was integral in the synergistic marketing efforts among and across the Disney brands, and started her career at Hyatt hotels.


Julie holds a Bachelor’s Degree in Business Administration from the University of Kentucky, and still delights in watching the Wildcats’ during “March Madness.” In her free time, Julie is passionate about traveling the world with her husband and cooking Italian-family style for her friends and family.