September 23th, 2024
ARE YOU READY FOR IT? Brightline Announces Taylor Swift Concert Sweepstakes Winner Tay-keover Sing-Along train is 25 days away
42K+ participated in Sweepstakes by taking Brightline’s rail safety pledge
MIAMI (Sept. 23, 2024) – Today, Brightline selected the winner of The Big Concert Sweepstakes, which includes two tickets to The Big Concert on Sunday, Oct. 20, at Hard Rock Stadium and four SMART round-trip Brightline tickets for the first-of-its-kind Tay-keover Sing-Along train. Brightline is also excited to announce more than 42,000 signed up for the ticket giveaway by taking the Rail Safety Pledge, committing to be safe around active railroad tracks.
See Tracks? Think Train! Week (formerly known as Rail Safety Week) starts today and is a week-long effort spearheaded by Operation Lifesaver that focuses on promoting rail safety and the importance of making safe choices when walking, biking or driving around active railroad crossings and tracks.
“This sweepstakes was a tremendous success. We introduced rail safety education to a new audience by leveraging the excitement and anticipation of one of the biggest pop culture events,” said Travis Christ, Brightline’s Chief Commercial Officer. “To date, more than 42,000 people have taken the Rail Safety Pledge, and we look forward to continuing to share this important message.”
SEE TRACKS? THINK TRAIN! WEEK
During See Tracks? Think Train! Week, Brightline is partnering with more than a dozen law enforcement agencies along the corridor to conduct educational outreach at highway railroad grade crossings. Brightline teammates from the Safety & Security department will join local officials in handing out rail safety materials and encouraging the public to stay safe around active railroads.
Brightline looks at safety from a three pronged approach - education, enforcement and engineering. This year, Brightline unveiled the rail safety-focused model train exhibit at the Children’s Museum of the Treasure Coast, and construction on the $45 million RAISE Grant project will start in 2025, which will include enhancements to the corridor in seven counties between Miami-Dade and Brevard counties. The company will continue working with local, state and federal partners on suicide prevention strategies and enforcement efforts.
Education remains at the forefront of the company’s rail safety outreach plans. To date, more than 42,000 people have taken the Rail Safety Pledge. Brightline will continue to partner with external organizations to encourage more members of the public to support this important initiative.
THE BIG CONCERT SING-ALONG TRAINS
Tickets are still on sale for the hottest ride of the year. Brightline and iHeartRadio are offering Tay-lovers a SWIFT ride to the biggest concert of the year from Brightline Orlando Station in partnership with Orlando Health to the Hard Rock Stadium on Oct. 18, 19 and 20. Onboard music will be provided by iHeart Media. Concertgoers can expect themed decor, swap friendship bracelets, capture timeless memories with photo-ops, enjoy curated bites and beverages, and more enchanting surprises on the ride to Aventura, where shuttles will connect guests to Hard Rock Stadium. Look for the SING-ALONG TRAIN icon when booking on www.gobrightline.com.
ABOUT BRIGHTLINE
Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline seamlessly connects travelers to top destinations and major events between Central and South Florida. Brightline is recognized as one of TIME100’s Most Influential Companies of 2024. It is also recognized by Inc. 5000 Regionals as one of the fastest-growing private companies in the Southeast for 2023 and is one of the World’s 50 Most Innovative by Fast Company in 2024. Brightline offers a guest-first experience designed to reinvent train travel and take cars off the road. The company plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and X.
Media Contact
Michael Hicks
mhicks@bltrain.com